Scandinavian expertise · Asian results

Your fast
track
to Asia

We help Scandinavian B2B software companies build real, lasting revenue streams in Asian markets — fast. No endless slide decks. Just results.

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About Noriental

The bridge between
Nordic and Oriental

Noriental is an entrepreneur-driven consultancy helping Scandinavian SME software companies break into Asian B2B markets. With founders in Taiwan, Singapore, and Finland — and 40+ years of combined software licensing experience — we offer unmatched local expertise and connections.

We are backed by a network of on-the-ground sales specialists across Asia, and we work closely with your leadership team every step of the way.

Entrepreneur-driven

We are founders who have personally brought European companies to Asian markets. We understand the risks — and how to minimise them.

Truly local presence

Founders based in Taiwan and Singapore. On-the-ground specialists across Japan, Korea, China, and Indonesia. We don't manage Asia from Europe.

Revenue first

We skip market-potential slides and focus on what matters: building real, measurable, long-term revenue streams — fast.

Why Noriental

Why teams choose us

01

Proven track record

We're entrepreneurs who have personally brought several European companies to Asian markets, with measurable revenue results to show for it.

02

Time-to-money focus

Establishing revenues is our single key priority. Every engagement is structured to get your first contracts signed as quickly as possible.

03

Deep local network

A wide network of senior contacts across the B2B tech sector in Taiwan, Singapore, Japan, Korea, Indonesia, and China.

04

Local personnel

We operate with people actually on the ground in each target country — no remote "Asia experts" based in Europe.

05

Modular services

We offer a broad range of services; choose exactly the ones you need. No bloated retainers for things you don't want.

06

Total transparency

We work openly and engage closely with your leadership team. You will always know what we are doing and why.

Our Main Service

Establishing revenues

A structured three-phase approach to building your presence in Asia — from initial market signals to lasting growth.

Phase 1
3 Months

Scouting

Validate market potential

  • Refine sales collateral for Asian buyers
  • Connect with key customers, partners & resellers
  • Assess demand and define next steps
Outcome

Clear market signal and roadmap for execution

Most popular starting point
Phase 2
6 Months

Base Camp

Establish first market footprint

  • Secure pilot project, first contract, or reseller agreement
  • Build initial customer relationships
  • Lay operational groundwork for expansion
Outcome

Solid foundation for wider market expansion

Phase 3
12+ Months

Expedition

Achieve lasting, profitable growth

  • Continuous sales, customer engagement & channel building
  • Partner with top local companies
  • Scale across multiple Asian markets
Outcome

Strong, fast-growing, low-risk market position

Included in all packages

Complementary services

Contract drafting & negotiations
Commercial & legal support for your Asian agreements.
Government grant applications
Help accessing Scandinavian export funding to reduce your costs.
Local business coaching
Guidance on business practices, culture & etiquette in each market.
Add-on services

Optional services

IPR strategy
Protecting your innovations in Asian jurisdictions.
Outsourced tech teams
Customer support and product development staffing.
Local entity setup
Establishing and ramping up legal entities in target countries.
Fundraising
Access to Asian and European VCs and family offices for APAC growth.
Vertical expertise

Our key focus areas

Deep vertical knowledge across the sectors that define Asian B2B tech spending.

Smart Devices

Mobile, IoT, and connected consumer & industrial devices — a cornerstone of Asian tech manufacturing.

Silicon Vendors

Chip designers, semiconductor companies, and their software tool ecosystems across Taiwan, Japan, and Korea.

Network Operators

Telecom operators and infrastructure companies from Indonesia to Japan actively adopting new software solutions.

Automotive

Asia's automotive giants — from Japan to Korea to China — are deep software buyers across safety, infotainment, and EV.

Defence

Select defence and national security technology buyers across Taiwan, South Korea, Japan, and Singapore.

Companies we've worked with

Trusted by Asia's leading companies

Our network spans major players across every sector we cover.

MediaTek
Telkomsel
Vivo
HMD
Nikon
Xiaomi
Transsion
LG
Renesas
ZTE
OPPO
HTC
KDDI
ASUS
Acer
Samsung
Foxconn
Sharp
Sony
Fujitsu
Huawei
Lenovo
Mazda
Honda
Macnica

And many more across Taiwan, Singapore, Japan, Korea, Indonesia, and China.

The Team

People on the ground

Local experts across Asia, backed by founders with decades of experience.

Leadership team

M

Mikko Alanko, MBA

🇸🇬 Based in Singapore

20+ years of successful sales & business development experience with software companies in Asia and Scandinavia. Based 15 years in Asia. Permanent Resident of Singapore.

LinkedIn
T

Tero Aaltonen, M.Sc.

🇹🇼 Based in Taiwan

20+ years of sales, marketing & business development experience with high-tech companies in Asia, Europe and North America, with focus on startups and scaleups. Permanently based in Taiwan.

LinkedIn

On-the-ground specialists

🇰🇷
Marvin
South Korea
🇯🇵
Nori
Japan
🇹🇼
Jeff
Taiwan
🇸🇬
Jari
Singapore
🇨🇳
David
China
🇮🇩
Petri
Indonesia
From the blog

Insights from the field

Get in touch

Ready to unlock
your Asian market?

We're entrepreneurs who love helping Scandinavian companies succeed. Drop us an email and we'll respond within one business day.

1 business day response time
🌏 Founders in Taiwan & Singapore
🤝 No-obligation first call